Where is the Evil in the Fashion World? Or… Is There One Really?

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What's Inside

Luxury fashion—an industry that dazzles with glamour, exclusivity, and status. But beneath the polished storefronts and multi-billion-dollar profits, is there something more sinister at play? Are the masterminds behind these brands trapping society in a golden cage, keeping us financially shackled while they build their empires?

I recently watched a fascinating video by Lux Collective about Bernard Arnault—the "cashmere wolf" of fashion—and how he turns his luxury labels into unstoppable money machines. And it got me thinking: Is the luxury fashion industry really out to get us, or is there another perspective we’re missing? Let’s dive in.

The Illusion of Luxury

First things first—I am not against luxury. In fact, I love it. But my definition of luxury differs from the mainstream.

Traditionally, luxury was about rarity, artisanship, and the finest materials. Today, however, what we call "luxury" is often mass-produced, highly marketed, and wildly overpriced. Many of the products we associate with prestige are not rare at all—they're just wrapped in an aura of exclusivity that makes them irresistible.

The problem? This illusion of exclusivity often comes at a serious financial cost to the consumer. A $3,000 handbag isn’t just a statement piece—it can set buyers back in their financial journey, keeping them chasing the next "fix" of status and self-worth instead of true financial independence.

The Psychology Behind Luxury Marketing

Here’s where things get interesting.

Most of us, at some point, ask ourselves: “Am I worth it?” Luxury brands thrive on that very question. They offer a temporary answer—an escape from self-doubt, a feeling of importance, a moment of prestige.

And it works. Brilliantly.

This is not an accident. The biggest players in luxury fashion understand human psychology better than most psychologists. They have mastered the art of making us believe that buying their products is a reflection of our worth—even when those products don’t necessarily add value to our lives in any practical way.

Are Luxury Brands Really Evil?

Now, does this mean these business moguls are sitting in boardrooms, plotting to keep us financially stuck?

I don’t think so.

The truth is, these fashion giants are simply obsessed with one thing: building wealth. Their entire existence revolves around maximizing profits, optimizing brand desirability, and maintaining an empire that never stops growing.

What they have created is not necessarily evil—it’s just extremely efficient capitalism. But efficiency in business often comes at a cost, and in this case, that cost is a society caught in a cycle of consumerism.

The Risk They Take

And here’s something many people don’t consider:

Luxury fashion isn’t a one-sided game. These brands operate with enormous fixed costs—outrageously expensive rents, sky-high celebrity endorsements, and relentless marketing budgets.

Before they even sell their first handbag of the day, they’ve already burned through millions of dollars just to keep their empire running.

Which means… they need us to keep buying.

Now, imagine what happens if society wakes up—if consumers stop associating self-worth with luxury logos. If people suddenly realize that financial freedom is more valuable than a fleeting moment of prestige.

That entire system? It collapses.

And this is the real risk these luxury brands take. The same society that fuels their success could, one day, walk away from their game.

Final Thoughts: The Choice is Yours

So, is there evil in the fashion world? Maybe not in the way we imagine.

These fashion moguls are not plotting to keep you broke—they’re just laser-focused on their own success. But that doesn’t mean the system they’ve built is without consequences.

At the end of the day, the choice is ours. We can either continue chasing the illusion of luxury, or we can prioritize true freedom—the ability to do whatever we want, whenever we want, without financial chains holding us back.

What do you think? Is the luxury fashion industry playing a clever game, or is there something more sinister at play? Drop your thoughts in the comments—I’d love to hear your perspective!