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TABLE OF CONTENTS
BRIEF HISTORY
Louis Vuitton's legacy began in 1837 when 16-year-old Louis Vuitton arrived in Paris and started an apprenticeship with Monsieur Maréchal. At that time, travel by horse-drawn carriages, boats, and trains meant luggage was often handled roughly, and travelers relied on skilled craftsmen to protect their belongings. Louis quickly became a valued artisan, creating custom-designed boxes and trunks. After 17 years of honing his craft, he opened his own workshop near the Place Vendome, marking the beginning of his journey as a renowned trunk maker.
In 1859, Louis Vuitton expanded his operations by opening an atelier in Asnières, which became both a family residence and the company's heart. Starting with 20 employees, the workshop grew significantly, employing nearly 225 people by 1914. The original atelier expanded over the decades, now preserving the Vuitton family home as part of a private museum. Today, 170 craftsmen work in the Asnières workshop, continuing the tradition of creating leather goods and special orders for clients worldwide. In 1886, Georges Vuitton revolutionized luggage locks with a patented single lock system, enhancing the security of travel trunks and cementing the brand's reputation for innovation.
Brand Website: louisvuitton.com
LEATHERVERSE MATRIX
The Leatherverse Brand Matrix visually compares leather brands based on sophistication and pricing, helping consumers understand their market positioning.
Legend
Vertical Axis: Ranges from simple artisan crafts to exclusive, master-crafted items.
Horizontal Axis: Covers pricing from low (no brand premium) to high (perceived luxury), with 2x multipliers for basic products and up to 15x for heavily marketed luxury items.
Diagonal Line: Represents the balance between price and performance. Brands on the line offer good value, those below suggest poor value, and those above offer exceptional value.
AUDIENCE & CUSTOMER'S PERSPECTIVE
How would you rate Louis Vuitton as a brand?
How would you rate Louis Vuitton as a brand?
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PRODUCTS REVIEWED
Louis Vuitton's Capucines MM in Taurillon Leather Review
Louis Vuitton's Capucines MM
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If you're into luxury fashion, chances are you've heard of Louis Vuitton. For years, Louis Vuitton (LV) has been a recognized luxury brand known for its exceptional craftsmanship and quality products. Among the brand's extensive product line, the LV classic bag stands out as a perfect example of the exceptional quality that the brand is known for.
Owning a Louis Vuitton bag might be a dream for some of you since the brand is renowned for its high-end products, including its iconic Capucines MM bag. However, with a price tag of $7,500, it's not exactly what you'd call affordable. With the market for counterfeit luxury goods continuously growing, it can be challenging to determine the authenticity of a high-end bag without proper knowledge. That's why, as someone who loves high-quality leather products, I wanted to see for myself whether this bag is really worth the investment.
In this blog post, I'll be sharing my review of the LV Capucines MM and discussing whether it's worth its hefty price tag. We'll also be taking a closer look at one of these LV bags to ensure that it is indeed the real deal.
DISCLAIMER: This is an UNSPONSORED review. I purchased all of these products myself and am not affiliated with the brand mentioned in any way. All statements and expressions made about the products are solely the opinion of Tanner Leatherstein and are not meant to be conclusive or definitive. The purpose of this video is for informational and educational purposes only. We recommend that as a consumer, you exercise your due diligence and research on the products before adopting the opinion of Tanner Leatherstein.
To start off, I decided to go with a pre-loved option to get the bag at a lower cost. I found one on RealReal from the 2015 collection for about $2,400, which is significantly less than the current retail price. However, even at the pre-loved price, it's still a substantial amount of money for a bag that's eight years old.
Before I could even think about the bag's performance, I first had to assess its authenticity. As someone new to learning the authentication process of luxury brands, I signed up for the Entrupy service to validate the bag's authenticity with their AI-based software. Additionally, I visited the RealReal authentication center in New Jersey to see their authentication process firsthand.
After confirming the bag's authenticity, I could finally put it to the test to see how it held up over the years. Let me say this: I was not disappointed. The bag's quality was top-notch, and the structure was still intact despite its age. The leather was also still in great condition.
At first look, the consistency of the leather inside and outside of the bag, coupled with the high-quality hardware adorned with LV logos, sets a good initial impression. The logo embossing and date codes are also present, adding further assurance of authenticity. And upon closely examining the bag's stitching and edge paint, there are no red flags of it being a fake.
Moving on to the lining, this particular bag has a full leather lining, which is an excellent sign of quality. It's a refreshing sight to see, considering some luxury bags use PU leather instead of real leather for the lining, which is disappointing. But this bag's leather lining is real leather, and the craftsmanship is evident.
Regarding the leather of the main body, it's described as Taurillon leather, which means bull-calf in French. And given the tight grain, it looks consistent with young male calf hides. This type of leather works beautifully for high-end bag projects, and the finish on this leather isn't excessive, allowing the fine grain to show through and giving a premium look and feel to the bag.
As for the hardware, Louis Vuitton uses some of the best quality hardware you could ask for in leather goods. It's a common finding among luxury brands, but LV doesn't take any shortcuts in ensuring that their hardware is top-notch.
For the functionality of the bag, I can say it exceeded my expectations. It is also worth noting that this bag is incredibly versatile and roomy, with plenty of space for a laptop, iPad, and other essentials. The compartments made it easy to organize all belongings. It's perfect for someone who likes to carry their work bag and purse in one place as it is perfect for everyday use. The longer strap makes it comfortable to carry and can be adjusted to your desired length. The strap is also detachable, giving you the option to carry it as a shoulder bag or a handbag. It's a beautiful piece that adds a touch of elegance to any outfit, from casual to professional attire.
However, there is one thing that I picked on this bag: the side stitches that held the flap. From my experience, they looked weak for the position they were in. A better application would have been to apply a stronger saddle stitch there to ensure durability and hold, as the flap is a heavy moving part which may break the thinner stitch used there. Aside from that, it is a well-done work, and the bag has held up well.
Another thing to note is that the bag does not come with a zip closure, which some people may prefer for security reasons. However, I personally found the flap closure to be just as secure and gave the bag a timeless and elegant look.
While I loved the bag, the $7500 price tag is quite high, given my estimate of $410 to make a custom bag of this sort. I would like to see more craftsmanship at this level, similar to the saddle-stitched leather bags from Hermes or talented artisans like MilaJito or Peter Nitz, around this quite hefty price point. But of course, this is one of the super brands of our time, and it comes with a premium. If you care to carry the LV logo and want to get a bag with exquisite leather, it could be worth it for you.
Conclusion
I can say that the LV Capucines MM is worth the investment if you're into luxury fashion. While the price tag may be steep, the quality and functionality make it a long-term investment that will last for years to come. It is a premium product that is worth the investment if you can afford it. The one thing to watch out for is the side stitches that hold the flap which could be stronger. Overall, this is a remarkable product from an exceptional brand. If you're looking for a classic, timeless piece that adds an extra touch of luxury to your outfit, I would highly recommend this bag.
Additionally, if you're considering purchasing a pre-loved option like I did, make sure to look into the authentication process and only purchase from trusted resellers. Doing so will give you peace of mind knowing that you're investing in an original LV product. Analyzing the key features of this Louis Vuitton bag has helped us determine its authenticity. The consistency of the leather, the quality of the hardware and lining, and the fine craftsmanship all point toward a genuine LV bag.
But as the market for counterfeit goods continues to grow, it's important always to do thorough research and be aware of the red flags when purchasing luxury items. And for those of us who own genuine bags, let's cherish them and, if possible, consider upcycling any excess materials to create beautiful new leather crafts. In conclusion, if you're willing to splurge on a high-end bag and prioritize quality, the LV Capucines MM is a smart investment that is sure to stand the test of time.
Understanding the Puzzling Price Points of Louis Vuitton's Luxury Goods
Louis Vuitton's Pico GO-14
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Have you ever found yourself gazing longingly at a Louis Vuitton handbag or admiring the sleek lines of an LV wallet, only to be deterred by the jaw-dropping price tag? The allure of Louis Vuitton's luxury goods is undeniable, but what exactly makes them so expensive? Join me as I embark on a fascinating journey to unravel the mysteries behind Louis Vuitton's exorbitant prices and delve deeper into the world of high-end fashion.
DISCLAIMER: This is an UNSPONSORED review. I purchased all of these products myself and am not affiliated with the brand mentioned in any way. All statements and expressions made about the products are solely the opinion of Tanner Leatherstein and are not meant to be conclusive or definitive. The purpose of this video is for informational and educational purposes only. We recommend that as a consumer, you exercise your due diligence and research on the products before adopting the opinion of Tanner Leatherstein.
Tracing Tradition
Louis Vuitton, the visionary designer, established his renowned label in Paris back in 1854. His groundbreaking contributions to luggage design in 1858 introduced flat-topped, lightweight, and airtight trunks. This departure from the traditional rounded-top trunks revolutionized travel, allowing for easy stacking and transportation. Following Louis's passing in 1892, his son George Vuitton assumed leadership and continued the legacy of innovation within the company.
George Vuitton showcased the brand's products at the 1893 Chicago World's Fair, marking a significant moment in its history. In 1896, Louis Vuitton unveiled the iconic Monogram Canvas, a signature pattern inspired by Japanese Mon designs. This distinctive pattern was patented to deter counterfeiting attempts. Post-1945, the company began integrating leather into its product range, expanding its offerings. In 1959, the Monogram Canvas underwent a revamp, making it suitable for use in purses, bags, and wallets. Despite its original anti-counterfeiting purpose, the Monogram Canvas has ironically become one of the most counterfeited materials globally.
A Trip to Luxury Land
Stepping into the Louis Vuitton flagship store in Champs-Élysées feels like entering a world of opulence and extravagance. From the moment I walk through the doors, I’m greeted by gleaming displays and impeccably dressed sales associates. The air is filled with an unmistakable sense of luxury, leaving me both exhilarated and mesmerized by the sheer grandeur of it all.
As I explore the multi-layered building, I’m struck by the perfect blend of museum-like heritage and luxury shopping experience. Sections dedicated to showcasing the brand's history and legacy provide insight into the depth behind the iconic Louis Vuitton logo. The staff, polite and professional, are knowledgeable about the products and eager to assist without any pressure to buy. Their expertise surpasses any Louis Vuitton store I've encountered before, making the experience all the more enjoyable.
Among the meticulously curated collections, one particular item caught my eye – the gorgeous Go-14 Pico bag. Its exquisite craftsmanship and luxurious lambskin material spoke to my inner leather enthusiast like never before. Despite previous underwhelming experiences with Louis Vuitton products, this bag felt different. And to top it off, the opportunity to save over $1,000 by purchasing it in Paris, along with a tax refund, made the decision even more enticing.
Decoding the Price Puzzle
The million-dollar question: why do Louis Vuitton products cost so much? While many may point to the brand's prestige as the primary factor, the reality runs much deeper. But the truth is when you purchase Louis Vuitton, you're not just buying an item – but what exactly else are you funding?
As I open the bag with tears in my heart, the allure of the lambskin is undeniable. Its hand-finishing, which creates that mesmerizing dual-tone effect on the quilt, is simply breathtaking. The iconic lock design further solidifies my appreciation for Louis Vuitton's hardware. Moreover, the sight of a full leather lining inside offers a reassuring sense of quality.
The craftsmanship seems flawless, with no visible imperfections on the exterior. Upon opening the bag, it becomes apparent that only the finest internal materials have been used. The delicate leather trim along the quilting lines showcases yet another level of refined artisanal skill. The interior cleaning is carried out with meticulous precision, making it one of the cleanest crafts I've ever seen, straight from Italy.
It's evident that a significant amount of expert engineering has gone into crafting this bag, with its soft yet structured texture. However, amidst my admiration, one minor flaw catches my eye—the misplacement of the support material under the chain connection. Instead of rectifying it properly, the individual responsible opted for a quick fix, resulting in a rather haphazard and unsightly outcome.
As I apply acetone, the beautiful lambskin exterior reveals its true splendor, showcasing its ability to create a mesmerizing dual-tone effect through the manipulation of the leather during the assembly process. It's evident that this bag features very high-caliber leather, perfectly suited to this craft. Additionally, the cowhide lining inside boasts a slightly more refined finish, making it exceptionally suitable for its intended purpose. I find myself highly satisfied with the impeccable choices of leather used throughout this piece.
Leather and Hardware Estimation
Upon closer examination, I estimate that approximately 3 square feet of exquisite lambskin and about 2 square feet of premium cowhide lining have been meticulously employed for this project. With my calculations, the total cost of the leather materials amounts to an estimated $30, a reasonable figure considering the high quality and craftsmanship evident in the selection. However, what really catches my attention is the stark realization that the hardware components far surpass the cost of the leather itself. In fact, my projection for the hardware expenses falls within the range of $50 to $70.
Delving further into the intricacies of production, I anticipate that the assembly of a bag of this size and complexity, particularly in a renowned manufacturing hub like Italy, would command a fee of approximately $150. Therefore, when I combine the costs of the leather, hardware, and assembly, I arrive at a total expenditure of $250.
Unveiling the Mystery Behind Louis Vuitton's Price Tag
Returning to the everlasting question of what drives the sky-high prices of Louis Vuitton products? It becomes apparent that quality alone plays a minor role in the equation. Despite my estimates indicating that the materials and labor required for crafting one of their iconic bags tally up to less than $250, the eye-watering price tag tells a different story – often reaching a staggering $4,450. So, where does this vast price differential disappear? The answer lies in delving into the intricacies of Louis Vuitton's business model.
In essence, while Louis Vuitton may appear to be a mere purveyor of leather goods, their true forte lies in the creation and sale of prestige to its discerning clientele. This is reflected in their hefty operating margin, which hovers around 40%, as gleaned from LVMH's financial reports.
Therefore, when I fork out $4,450 for a bag, Louis Vuitton's operating profit amounts to a substantial $1,800. However, the remaining $2,400 in expenses is where the real story unfolds.
Chief among these costs is the meticulous engineering of an aura of glamour and exclusivity, essential for captivating their loyal customer base. This entails securing the most prime real estate for flagship stores, such as the lavish Parisian location where I made my purchase, which was acquired by Louis Vuitton for a staggering 770 million euros.
Moreover, the brand's ubiquitous presence in top-tier publications like Time and Vogue ensures that its name remains synonymous with luxury and aspiration. These astronomical expenses are non-negotiable for Louis Vuitton, as they are instrumental in upholding their image of exclusivity and desirability among the affluent elite. Therefore, the essence of Louis Vuitton's business model lies not in the production of leather bags but in the orchestration of lavish experiences that resonate with their target audience. This strategic positioning enables them to justify exorbitant price tags, ensuring their continued dominance in the fiercely competitive luxury market.
Is Louis Vuitton Worth the Splurge?
The age-old question of whether luxury purchases are truly worth it boils down to a deeply personal evaluation of our values and priorities. For some, investing in a lavish Louis Vuitton bag may hold significance as a symbol of personal success and status, a tangible celebration of hard-earned achievements. Carrying such an item adorned with an iconic logo can serve as a proud declaration of one's place in the social hierarchy. There's nothing inherently wrong with indulging in such luxuries, as long as we're aware of what we're truly paying for.
However, the decision to splurge on luxury goods should be approached with caution, especially if it means accumulating debt or sacrificing financial security. If purchasing a high-end item necessitates relying on credit cards or delaying other financial obligations, it may not be worth the strain on our finances and overall well-being. Despite the glossy allure of luxury advertising, the fleeting thrill of acquisition often gives way to feelings of regret or dissatisfaction. Many of us have experienced the disillusionment that follows the initial excitement of a luxury purchase.
As a reality check, consider a simple test: if cash were the only accepted form of payment, would you feel at ease handing over a substantial stack of bills? Simply put, picturing yourself handing over a stack of cash can help you understand if the purchase is really worth it. So, the next time you find yourself tempted by the allure of luxury, pause to reflect on whether the price tag aligns with your financial goals and genuine desires.
Conclusion
In conclusion, this project has sparked a newfound appreciation for the Louis Vuitton brand, which I previously overlooked. The innovative leathers I've heard Louis Vuitton is working on have piqued my interest, and I look forward to exploring more of their offerings in future reviews.
Moving forward, I plan to make my Louis Vuitton purchases exclusively at their Paris stores, both to capitalize on savings and to indulge in the luxury shopping experience they offer. Perhaps, with time, I may even become a dedicated Louis Vuitton enthusiast.
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