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I’m Scared to Share This… But That’s Exactly Why I Must

Tanner Leatherstein. Leathertainment is evolving—uncovering deeper truths in luxury, craftsmanship, and consumer psychology. Here's why this next chapter matters more than ever.

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What's Inside


There’s a tightness in my chest as I write this. A familiar fear creeping in. The same fear that once held me back for six whole years before I finally built Leathertainment.


And now?


I feel that fear again.


But this time, I’m not waiting. This time, I’m diving straight in.

A New Chapter for Leathertainment


For months now, I’ve had this intense urge to share something deeper—something beyond just the physical aspects of luxury.


I started realizing that luxury today isn’t just about craftsmanship or quality. It’s built on deeper social and personal struggles—on a system that increases inequality, creating wealth for a select few at the expense of the majority.


The deeper I dig, the clearer it becomes:


Luxury isn’t just a business model. It’s psychology. It’s philosophy. And it’s time we talk about it.


The Question No One Asks: Why Are Luxury Brands Obsessed with Women?


Look at the biggest luxury brands. The ones dominating the market.

Who do they target?


Women.


But why?


This isn’t just marketing—it’s history. It’s centuries-old gender inequality, manifesting in a new form. A silent message that women must ‘prove’ their worth—not through their skills, intelligence, or existence, but through what they buy, wear, and own.


And brands? They capitalize on this.


They claim to be about "empowerment," but do they ever talk about the real issue? Do they acknowledge the innate worth of women, separate from consumerism?


No.


Instead, they sell you a lifestyle—a dream—hinting that you will finally feel worthy when you have their products.


And they do it because it’s profitable.


Why This Terrifies Me… And Why I’m Doing It Anyway


This topic? It’s way outside my comfort zone.


I’ve spent years analyzing leather, craftsmanship, brand value. That’s what I know inside and out.

But psychology? Philosophy? The deeper "why" behind consumer behavior?


That’s my second obsession—one I can’t stop reading, researching, and thinking about.

And yet… there’s fear.


  • Fear of what people will think.

  • Fear of stepping outside the usual "luxury review" space.

  • Fear of disrupting what I’ve already built.


But here’s what I’ve learned:


The fears that shake us the most? They’re usually the ones guiding us to our biggest breakthroughs.


The Future of Leathertainment: A New Direction

So here’s what’s next.


Leathertainment will now have TWO types of videos:


  1. The Physical Side of Luxury → Breaking down quality, pricing, craftsmanship. (Yes, I’m still chopping bags.)

  2. The Psychological & Philosophical Side of Luxury → Digging into the deeper truths luxury brands don’t want you to see.


Because my goal isn’t just to entertain—it’s to help YOU break free from limiting beliefs, see luxury in a new light, and redefine worth on your own terms.



Join the Conversation


This isn’t just about me.


It’s about all of us.


Have you ever felt pressured to prove your worth through what you buy? Have you ever questioned the deeper psychology of luxury?


Drop a comment—I want to hear your thoughts.


This conversation starts now. And trust me—it’s going to be big.


Until next time, stay Leathertained.





2 comentarios

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Coco
21 feb
Obtuvo 5 de 5 estrellas.

This makes me think of Mad Men and how ads work! Definitely an interesting topic and I like the emphasis on women specifically as not too long ago in the old days upper class women are basically not that different from a luxury brand accessory for men to acquire

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Miembro desconocido
01 mar
Contestando a

That’s an interesting perspective! Advertising has always played a big role in shaping perceptions of status and identity. The historical connection you mentioned is definitely something to think about, and it’s fascinating how these dynamics continue to evolve over time. Thanks for sharing your thoughts!

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